Where To Start, Where To Start...
Perhaps this is the most complicated dilemma of the whole notion-where to begin. Probably the biggest first step that you can take here would just be to jump in and begin with a good in-depth review of your website. Sit down for a reasonable length of time with your website on the screen and a pencil and paper in hand and think about the following questions:
• Does my home page seem up-to-date with recent news and content?
• What about the look-is it modern and still relevant in today's web-centric environment?
• Is there too much clutter on the home page?
• What about the inside pages of the website...has the content built up to a point where some purging or spring cleaning would be beneficial to the sanity of your visitors?
• Are all of the links working correctly throughout the site, still pointing to existing, relevant resources?
• Phone numbers, addresses, and emails do change from time to time-is the contact information on your site still up to date?
• Are any old products listed or promoted on your site that should be removed?
• Any other dated content that you might want to keep, but should at least be archived?
• What about dated graphics or other like site components?
• Is it time to spruce up the look and feel of your website?
• What about adding new products or promotions to the site?
• Are you using clear, effective calls to action throughout the site?
• Could your landing page use a sales-driving makeover?
• How is your SEO performing...time for a review or updated plan in the traffic department?
• Any other new or potentially big ideas you can think of that might be worth at least brainstorming and reviewing further?
Sure, these are just a few things to think of in your website spring cleaning review, but should help you get started and come up with a good plan of action to bring some new life back to your website this season. Remember, high-performance websites are really no longer optional; they're essential to doing good business.
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