Website Content - Spring is Finally Here - Is it Time For Some Website Spring Cleaning?

Yes, it's true - what has been eagerly anticipated by millions as the dreary days of winter slowly pass by is finally here. Spring is in the air, and as is traditional, it's time for new beginnings and spring cleaning. Now it might seem a little bit silly at first, but the truth is, most of our web sites could probably withstand a little bit of springtime sprucing up of their own.

Where To Start, Where To Start...

Perhaps this is the most complicated dilemma of the whole notion-where to begin. Probably the biggest first step that you can take here would just be to jump in and begin with a good in-depth review of your website. Sit down for a reasonable length of time with your website on the screen and a pencil and paper in hand and think about the following questions:

• Does my home page seem up-to-date with recent news and content?
• What about the look-is it modern and still relevant in today's web-centric environment?
• Is there too much clutter on the home page?
• What about the inside pages of the website...has the content built up to a point where some purging or spring cleaning would be beneficial to the sanity of your visitors?
• Are all of the links working correctly throughout the site, still pointing to existing, relevant resources?
• Phone numbers, addresses, and emails do change from time to time-is the contact information on your site still up to date?
• Are any old products listed or promoted on your site that should be removed?
• Any other dated content that you might want to keep, but should at least be archived?
• What about dated graphics or other like site components?
• Is it time to spruce up the look and feel of your website?
• What about adding new products or promotions to the site?
• Are you using clear, effective calls to action throughout the site?
• Could your landing page use a sales-driving makeover?
• How is your SEO performing...time for a review or updated plan in the traffic department?
• Any other new or potentially big ideas you can think of that might be worth at least brainstorming and reviewing further?

Sure, these are just a few things to think of in your website spring cleaning review, but should help you get started and come up with a good plan of action to bring some new life back to your website this season. Remember, high-performance websites are really no longer optional; they're essential to doing good business.

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