Why an Outdated Website Is Worse Than No Website

Besides creating a global village, the information super highway or the internet has also revved up the pace at which all human activities are carried out today. So much so, that the shelf life of any kind of information is drastically reduced in today's world. Information needs to be current and well presented to capture and retain the attention of the present day audience. These are the two most important criteria that all businesses should keep in mind when designing and maintaining their website.

Updating your web content periodically is an absolute necessity if you want to retain your audience or add new viewers. The frequency of updates depends on the kind of information and the product or service you promote through the site. For example, an airlines company cannot do with a website that offers week old information about flights, but a wooden furniture manufacturer can afford to update the online product catalogue once a week.

The design and layout of your website have great impact on how well it is presented to the audience and how easily they can use it. A simple, easy to follow layout ensures that every user quickly finds what he is looking for, both within the free website as well as in each page. An effective page layout is also one that offers the flexibility to highlight different aspects of your business at different times.

Whether it is the actual information or the overall design, your site should be easy to assimilate and navigate through for a new user. After all, the primary objective your site is to give information, enable transactions or help viewers use your other services. Making these easy ensures that more and more visitors are converted to loyal customers.

Tom Cruz is the owner and founder of AptoHosting.com. We build professional custom websites for small businesses and non profit organizations. Get a free website at Apto Hosting.