Wednesday, May 14, 2008

Website Design - What To Look At Before Choosing Your Website Based On Cost

I was online today and saw a person advertising that he would create a website for 200 Euros.

This is a reasonable price, but not a reasonable offer.

It is not possible for a doctor to tell you what medicine to take unless you tell him what ails you.

In the same sense, a website designer can not honestly offer a service without knowing your business, your existing client base, your prospective clients and your overall objective.

A one page website designed to give out one bit of information and gather contact data or make that one sale is much different than a website created to advertise a restaurant or an online mall.

These are only 3 example of the multitude of different types of websites. Each of these different websites has its own form.

Buying a generic off the shelf solution will probably not meet your needs.

Generic websites do not take into consideration niche markets. It does not take into consideration any specific marketing needs you may have.

Here are a few other questions you need to consider:

  • Does your market require the heavy use of video or animation?
  • Does your market only sell to government organizations?
  • Does your market have a high penetration in the international markets?
  • Does your site... ?

Every objective is different, so every site should be different as well.

Would you consider having only one flash animation for your entire site?

A one page website is not that uncommon and in certain areas this can be appropriate.

Do you need one single sales page?

For many products and services sold online this is the best solution. Your business model will determine whether this is the right choice for you.

Is having a blog as your main website the right choice for you?

Many businesses look down on the idea of using a blog platform as their main website. But if you have a constant flow of information, a blog is probably a very good solution.

It is so easy to maintain you will not need to outsource much technical work to optimize your website.

Blogs get higher rankings online than other website formats. This is one of the decision factors for businesses to use blogs. And blog platforms can easily be made to look like traditional business websites.

Will you be using social media?

There is an addition reason for businesses to use a blog platform. It is easier to leverage the power of social media in your business using a blog platform.

The social media scene is developing rapidly, almost on a weekly basis.

Many different types of businesses of all sizes and from all industries are finding ways to benefit through social media.

The Choice Is Yours

The choice of the format of your website, the platform you use and the language used to create it are much more important than the price tag.

What seems like as easy solution today at a reasonable cost may cost you much time and money in the long run.

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Monday, May 5, 2008

The Benefits Of Buying And Selling Online

No matter where you live, one of the best ways to get rid of unwanted possessions is to sell them online. Similarly if you are looking for a good deal on something new, the internet is ideal for that too.

More and more people are trying the experience of buying and selling various items online nowadays, instead of looking in their local papers and newsagents' windows.

It's not hard to see why. Most people have an internet connection either at home or at work, and it's far easier to hop online for a few moments to search for what you need, or place an ad for something you no longer want than it is to use any other method.

You can also reach a much wider audience online than you can via any other means. People from outside your area can see your advert so you have an even better chance of finding a buyer. Here's a good tip to remember though - always make sure you put the words 'buyer collects' or a similar phrase in your ad if the item you are selling is a big one, so you don't end up misleading the buyer. Double check your wording before your ad goes live to make sure you don't get caught out like this.

Of course you'll reach a larger potential audience if you live in a big city than you would in a more rural area. Classifieds in Manchester, for example, will have a huge number of people looking at them from all over the city. The great thing about this is that if you are looking for something to buy, you have a good chance of finding it, since lots of people in Manchester will be selling off their unwanted goods as well.

Manchester is a good example of a location where there will be a very wide range of goods for sale, which is ideal for the bargain hunter who doesn't want to pay full price for anything. This gives you a good opportunity to check out what other people in the area are selling things for as well, since you wouldn't want to overprice anything you're likely to want to sell yourself.

Another benefit of these sites is that searching for what you want is made particularly easy. You can start by looking in the general category that you are interested in; beyond that if you want to narrow it down to a particular postcode, you can do. For example you might want to buy something that is within close range of where you live or work, for convenience.

In short, whether you live in Manchester or anywhere else in the country, you will find that the internet really is your fastest route to buying and selling; so long as you take the time to browse round the websites you want to use, so you fully understand how they work, you will be online and well away in no time.

Isla Campbell is an online, freelance journalist and avid traveler and pilates devotee. When not on the road she lives on the outskirts of Oban.