How to Build a Wildly Popular Authority Site in 2 Simple Steps That's Fun, FREE and Ranks Fast Too!

Who else want to build an authority site in a hurry. And no - I'm not talking about having to shell out primo bucks for some fancy pants software that promises to do it all for you overnight, after you shell out your kids college tuition to get there (and of course, never works anyway!)

What I'M referring to are using quick and easy, free tools that anyone can plug in, right now...and turn their simple, presently lonely site into a hub bub of activity, links, visitors and comments....and doing it in a hurry. Also - we're only going to use free tools to do it. Let's take a look.

Step #1: Set Up a free bloglines account that will track and update all of your RSS feeds, and topical or niche updates around the web. (note: You need to obviously tell it who and what to follow)

Step #2: Install the free browser, Flock - and use this for your authority site creation ( plus it's a great social networking browser to boot!)

Step #3: Every day, first thing in the morning, check your blog lines account, and look at the updated stories around the web on your topic. Go to the Websites of those that look interesting....and then right click, choose "blog this", and POST an snippet from the story to your blog, with a NEW title that you create...and an introductory blurb or paragraph about the snippet you grabbed.

Of course, flock will add an outgoing link automatically to the post, so the original source of the story gets a great link, and a full mention, which they love as well.

You? You build readers almost immediate search engine visibility, and a never ending source of fresh, updated content to add to your blog that people love and come back for, and for free.

What We Have: A Brand Spanking New, 28 page Power Packed PDF on Advanced Article and Affiliate Marketing Strategies You Won't Find Anywhere Else for Free.

Who it's For: ANYONE who wants, needs and CRAVES More FREE Traffic, easier sales, better copy and more push button, autopilot online profits.

How To Get It: Simply Click the Article Marketing Manifesto Link and Download it for FREE anytime between now and New Year's Day 2009.

Site Designing For Your Niche

A common mistake that many web site owners make is "over designing" their sites. Let's use a fictitious example of a classic car replacement parts website as a case in point. This company has been in business for 10 years and they enjoy a strong catalog following. They want to increase their sales and expand their business by utilizing the Internet as an additional sales platform. Although not necessarily a home business per se, but a small family owned business that has been highly successful in offering post-war classic car replacement parts. The time has come to expand or stagnate.

The company begins to research web site designers and settles on one that has an impressive portfolio. Lots of flash animation and state-of-the-art design technique. After many weeks of information gathering of product photos and data, design meetings and cost discussions a site is born. It's even been optimized to rank well with the search engines.

The site has been indexed by the major search engines and receives a modest amount of traffic. The site designer assures them that it takes time to get correctly listed and rank well in the search results pages for their top keywords. Almost a year has passed and there is no appreciable increase in sales. The cost to build and maintain the site has not paid for itself.

Should they abandon the site and revert back to a catalog only business? The answer is no, no and no!

What they need to do is understand their internet customer base better. Here's what I would suggest as a consultant.

1. Immediately install site tracking software. This can be accomplished for free by using Google^© Analytics which is part of creating an AdWords^© account. This is pretty simple stuff. You get coding from Google and place it on every page of your site.

2. Create a keyword Advertising program through Google or Yahoo Marketing. This will help to drive traffic to the site and at the same time should help to defray some of the site costs.

3. Allow enough time to analyze site visitors. Another words, wait.

Let's say that by doing the above there is a large enough of a sample to analyze. What did we find?

A. There were hundreds of clicks that landed on the home page or the specific landing page but were abandoned right there. They never bought.

B. The sample showed that many viewers had lower resolution screens, older browser and older flash versions. This is important because of the flash animation on your site. Also the new versions of Internet Explorer, Firefox and Google Chrome have many of these supporting features built in.

C. Viewer loyalty was low (They didn't come back) and average site time was very low as well as page depth (the total number of pages viewed.)

D. There was a high level of abandonment for those that did want to buy, but got to the shopping cart and then aborted before finalizing the sale. ( a form of buyers remorse)

This not what you want to see on a site that sells products that people need and want to buy, why else would they come to the site?

Why did so many viewers drop out after viewing the home page? Let' see if we can make some sense of it all. You know that buyers want your products because they have bought from your catalog very successfully. Then why didn't they buy from your site?

A possible and likely reason for some of the short stay issue could be in the site design. Sometimes simple is better. The reason is not everyone's computer has the latest operating, Internet and Flash software. Your site might not show well in older browser versions and consequently any scripting may cause additional problems. This is not to say that your potential customer is backward it may just mean that they have older computers and operating systems that won't display well. Many viewers get spooked right away if there are any oddities on a site.

Also consider that some one running and older Pentium PC or an older version of a Mac your site with all of its Flash and graphics may take a long time to load. This discourages customers as well and is a deterrent to viewing your site. It's important to understand your customer base first and then add some bells and whistles later. So what is the answer?

Begin by creating a simpler site that is easy for anyone to get around. After all your primary purpose is to open up your market and sell more products to a larger audience.

Make sure you are set up with some analytical software to evaluate your site. Google Analytics is a great choice because it can tell you so much about your viewers and buyers. It even has a function to understand all of the steps someone took before they bought one of your products. This is done through a function called goals and it is a powerful feature to this free service.

In closing, the smart choice is to start out slow and simple and be in the position to analyze everything that goes on in your site.

Rick Carbone is the Director/Publisher of http://www.HomeBusinessResearch.com one of the top home business sites on the Internet. HBR has been helping entrepreneurs start up and successfully manage online home based businesses since 1998.

Three Profitable Benefits of Bilingual Websites Online

Do you have any idea of how profitable a bilingual website can be online? The web is packed with millions of online buyers who want your service. Some speak different languages, some can not understand your language, and you can break that barrier by using a bilingual website to sell your products. Three profitable benefits of bilingual websites are attracting more prospects on one site, easily sell to various markets, and enhance your professionalism by offering a language option to prospects.

Attract More Prospects on One Site

The internet's market is considerably unlimited with prospects from different companies in need of language translations. With the growth of the World Wide Web, developers took in the consideration of offering these features for online business owners to get to these prospects without hesitation. If a prospect understands your pitch, you can have a potential sell. You will no longer target just one market of your native tongue, you can get in touch with millions more with a click of a button. Bilingual websites introduce prospects to new services they could not understand at first. With this in mind, it is important to learn the basics of selling to different markets due to culture differences.

Sell to Diverse Markets

Different audiences need different segmentation and planning to convert prospects into buyers. Although you may have a bilingual website, you must do your homework. Your new prospects may not enjoy dry humor; it may offend a prospect from a different culture. Diverse markets invite lucrative clients who may value your services or products more than your traditional customer. Some of the best bilingual websites are targeted to growing populations in certain countries. By transforming your website into an inviting source for these growing markets, you place you place your business on the forefront for an additional market waiting to learn how you can help them accomplish their goals.

Enhance Your Professionalism

Today's customers demand more for their money. If they feel you were inconsiderate to provide a bilingual option, they assume you do not want their business. Can you imagine how many prospects you can gain by diversifying your language options? Some customers look for the option when they browse interesting sites - but, there is one problem: the language barrier. Enhance your professionalism by giving prospects an option to learn about your business. Once you choose to transform your site, you are in for a treat - more profits for your business.

As mentioned before, the unique and thorough understanding of your diverse markets improves your edge against the competition. New online buyers with language barriers will notice you because they can understand your offers. Your competition will be left in the dirt because they can not speak directly to the audiences like your website. If you think this is not important in online business, imagine how certain professionals feel when they can not make a sell in international markets. Be smart, invest in a bilingual website to launch in a new market of wealth.

For further information, please visit Build Bilingual Websites

Use Safe Identifiers Like Class Names Or Variable Names in Your Web Templates

Stop guessing about what is a valid name for a new CSS class, a JavaScript variable, a PERL function or any other identifier!

Use the common, shared set of rules for those languages. It could not be any easier. Print out that article and keep this valid reference handy for the most important languages on the Web.

Web masters, Web designers, and programmers do not have an easy job, when it comes to update templates, files, and programs for a Web site. In most cases they will have to build on "code" that has been written by somebody else. Furthermore there are many different languages that have rules of their own.

* HTML, XHTML, XML
* CSS
* JavaScript, DOM
* PHP, PERL

Sometimes the differences are minor, but the interpreter, browser, the code validation tool will complain, if the syntax of a particular language is violated. We humans tend to overlook the subtle differences between languages. A computer does not.

1. Characters you can use safely

Use only the following ASCII characters for your identifiers, variables, and functions names.

[ABCDEFGHIJKLMNOPQRSTUVWXYZ] -> [A-Z]

[abcdefghijklmnopqrstuvwxyz] -> [a-z]

[0123456789] -> [0-9]

The beauty about the old-fashioned ASCII character set is:

All ASCII characters are available on any computer platform in any country in any language setup.

Even though current standards allow the use of a wider set of characters in most cases, restricting it to the ASCII subset avoids problems with older or badly configured operating systems, servers and browser and different regional/language setups.

2. Case-Sensitivity

Most identifiers are case-sensitive according to the language specification, that means "Web-site" is different from "web-site". Some are not. For example, note in particular that element names are case-insensitive in HTML, but case-sensitive in XML.

To avoid potential problems and ambiguity type the identifiers always in exact case, but treat them as they were case-insensitive. Here is an example, do not use "Manual" and "manual" as two different identifiers. You could mix them up too easily, and "buggy" software could mix them up, too.

3. HTML, XHTML ID and NAME Tokens

For Example:

<div id="Main_Content-1">

* No spaces
* Must begin with a letter [A-Za-z]
* And may be followed by any number of letters [A-Za-z] , digits [0-9], hyphens "-", underscores "_", colons ":", and periods ".".

4. CSS Class Names

HTML:

<div class ="MainContentFooter">

CSS:
.MainContentFooter {
background-color: white; ...
}

* No spaces
* First Character must be a letter [A-Za-z]
* Allowed are Letters, Numbers, Underscores, and hyphen [A-Za-Z0-9] + [_] + [-]
* Case-sensitive in XML, "WebSite" is not "website"
* Case-insensitive in HTML, however type exact case, but treat it as it were case-insensitive
* Multiple class names are delimited by a whitespace [ ] character.
* Descriptive, but keep it short (even though there is no upper limit for length defined)

5. Variable and Function Names

in PERL, PHP, JavaScript

* no spaces
* [A-Za-z0-9] + [_], no "-", ".", ":"
* Case-sensitive
* Must begin with [A-Za-z] or [_], no digits up-front
* Must not be a reserved word of the language
* Descriptive, but short
* You must not use any reserved word

Reserved words for JavaScript:

abstract, boolean, break, byte, case, catch,

char, class, const, continue, default,

delete, do, double, else, export, extends,

false, final, finally, float, for, function,

goto, if, implements, in, instanceof, int,

long, native, new, null, package, private,

protected, public, return, short, static,

super, switch, synchronized, this, throw,

throws, transient, true, try, typeof,

undefined, var, void, while, with

Print this article and refer to it whenever you are working on Web sites or Web site templates.

The author John W. Furst provides first class articles and information about every aspect of Internet business and personal development on his Blog. His writings are the essence of 15+ years of experience with business in general and Internet in particular. Recently Mr. Furst shifted his focus towards Email Marketing. Read more at his E-Biz Booster Blog at http://blog.fcon21.biz and check out the Email Marketing Tips Blog Carnival.

Business Website Design - Why Build a Custom Business Website?

So you just started a new business. Now you need a great website to help market your goods or services online. Well, you are now faced with a choice. Should you design and build a website yourself or pay to have a website built for you?

Building the website your self would certainly save some money, which is important when launching a new business venture. Wait a minute, you need to ask yourself if saving some money trumps all the benefits of getting a custom designed and professionally optimized site. The short answer is a resounding no!

Most business owners realize that a visually appealing and functional website is an essential marketing tool. If your site isn't built properly the first time (especially the back-end) you are likely to end up having to get it built again once your business grows.

Now, in order to save money you could use a sophisticated 'website-builder' tool. There are many available. However, you are then limited to predefined templates, limited functionality and it is often difficult to perform search engine optimization, which we know is of course essential.

The code that you don't see is as important as the graphics and front-end design work. If your site features a customer support ticketing system, multimedia, ecommerce or other interactive features you need to know these have been well-programmed and will enhance a visitor's website experience.

Furthermore, you want your new business website to be unique. Definitely, not a template or 'cookie-cutter' site. You want your business website to stand out from the crowd. It needs to reflect the professional business image you are working to create both on and offline.

Studies show that people will spend more time and make more purchases on a website that appears professional and visually appealing.

Your new business website is often the first interaction between a potential customer and your business. Lets face it - if your site isn't professional, creative and fully operational........your competitor's probably is!

Inksoft Media is a complete web solutions company with over 10 years of experience. We help get your businesses noticed.

Mike is a consultant for Inksoft Media Inc. web solutions.

Visit Our Site at http://www.inksoftmedia.com

7 Elements of a Profitable Dental Web Page Design

Websites, for dentists and other oral care professionals, have become an important part of any dental business and a necessary tool on the road to success. The difficult part is deciding on a dental web page design that will be profitable. After all, dental professionals specialize in a patient's health rather than in online marketing and the intricacies of online practices. However, they still need some kind of an idea of what they would like to include in their website. If you are a dentist or oral care professional, here are seven elements you may want to consider in your website design.

Online Patient Communication

One of the most important elements of dental web page design is a way for visitors to contact the dentist's office. Because of the large number of people that can be contacting the practice at any one time, this system needs to be as efficient as possible. One of the best ways to do this is with a special contact form that prompts the customer to provide you with all of the information needed to give them the best service possible.

Online Appointment Booking

In today's market, customers want to get results instantly or they will simply move on to the competition. Giving online visitors the option of booking online is an excellent way to combat this problem. These systems can even be designed to notify you instantly while being accessible anywhere in the world to give you security and convenience.

Sharing Good News

Once customers begin to access your services, it is a good idea to maintain that contact with your clients to keep them coming back. Why not incorporate this idea directly into your dental web page design? Offer customers the chance to sign up for newsletters that include advertising, the announcement of new services, discounts, and other promotions.

Be A Show Off

One of the best ways websites for dentists attract new clients is to show pictures of some of the work the professional has done previously. Showing the results of implants, veneers, teeth whitening and other services shows the client your level of expertise. As an added benefit, those in dire need of oral care will not be as embarrassed or reserved about coming in to see you if they know you have seen worse.

Easy To Use Personal Content Management

Websites for dentists can be created specifically with the professional in mind. This allows the staff at the practice to update and change information when they want to rather than having to pay their marketing company to do it. This keeps customers checking in on a regular basis to see what's new and lets the oral care expert tailor the page to his or her specific needs.

Suitable Dental Web Page Design

The graphics and text should reflect your practice adequately while still standing out from the rest. Websites for dentists need to promote a call to action from new clients without appearing pushy. While an expert designer best handles this, you should have an idea of what you would like it to say about your practice.

Give A Tour

Websites for dentists are a great way to give clients an idea of what to expect and what your practice is all about. Use a slide show or small video to show them around. Some things you may want to point out in particular include the level of customer service and the innovative technology your practice uses to provide the best treatments possible.

Dental web page design gives oral care professionals an unlimited number of possibilities to attract and maintain their clientele. Websites for dentists should stand out and entice clients by demonstrating why their practice is superior to any other.

About the Author: Christine O'Kelly writes for the innovative creator of websites for dentists, Officite. They have more than 3,100 oral care professionals enjoying the benefits of their cutting edge dental web page design.

Making a Website That Converts - 5 Must Have Items

So you now have a website and you are driving traffic to it, but the sales just aren't coming in. I know it's frustrating, first thing you should do is stop all advertising, stop spending money. I know people that think "well they will come back and make a purchase" 85% of the people you are sending will never even click on the vendor's pages, let alone go back and buy the product. So Stop all advertising. Now the 5 "Must have items".

1.) Catchy Headline - Make sure that your headline grabs the attention of the visitor, on average you have less then 5 seconds to get the attention of a visitor, after that consider then lost.

2.) Professional graphics - Now I don't mean go spend 1000's having your site redesigned, or all flashy graphics. What I mean is that you must have a good looking webpage so the visitor feels like they can trust you. Gone are the days where you can throw up a headline, some ad copy, and makes sale. Make a good looking website.

3.) Site Layout - This is often forgotten, but if you have a opt-in box, the best place is for it to be in the middle right, or upper right hand part of the screen above the fold. Having your opt in box at the bottom of the screen, or a horrible looking pop hover, or whatever they call it are bad choices.

4.) Testimonials with pictures - everyone needs reassurances when they are buying online, and having testimonials with "real" pictures goes along ways, and to go a step further if you can get a video testimonial that can do wonders for your conversion rates. Here's a tip - don't be fake, it must be sincere and honesty, people will see through fake testimonials.

5.) Clear calls to action - People have to know what to do once they are at your website. If they are unsure, they will just leave, think of it as leading a man to water. He needs to know where to go, and how to get there and it expecting you to help. So make sure your visitor knows what to do when they are at your page.

Those are 5 things you can change today to help your website. And hopefully increase your sales.

Make sure to check out my site at http://www.cash4noobs.com - find out why your not making the kind of money you should be online!